Content marketing ideas to drive engagement for June 2017
What was that about the GDP again?
Okay. Okay. Let’s confess. Setting the GDP right is a tall claim. But we can certainly make sure your brand sales move northwards. How, you ask? Well, June is upon us. The new month also brings with it a new school year for some and continuing holidays for others. With the sun still shining brightly in certain parts of the country, and the onset of the monsoons in others, June is truly a two-faced month.
This is an excellent time to connect with your audience as June offers ample content opportunities in several genres and categories. From Fashion to Travel, Finance to Health, here are the important days and some ideas to help you get started.
Holidaying in June
Last-minute summer vacations are common in June, especially for those who want a break from the hustle and bustle of city life. Ideas like ‘Best weekend getaways’, ‘Hill stations vacations to beat the heat’ make for ideal content.
Travel brands can update their list with ideas like ‘Best wildlife sanctuaries’ or ‘Must-do trekking trails’ to entice their audience.
A New Academic Year
After enriching summertime experiences, it’s time to put on those new uniforms and head back to school for a new year of learning. It’s an exciting time for children and their parents, and brands can make the most of it with ideas like ‘Healthy and easy-to-make snacks for your kids’ and ’10 things to get ready for a new school year’.
Searches like ‘10 handy hacks to impress on your first day of your college’ and ‘How to make new friends if you’re introvert-ish’ can lure your audience.
Ramadan 2017 – 26 May – 24 June
Ramadan, a holy time for the Muslim community, will start on 26th May and will continue for 30 days, until Saturday, 24th June. The festival falls in the ninth month of the Islamic calendar and is observed through prayers and fasting.
Articles like ‘Secrets to staying healthy during Ramadan’, ‘Insights from the Quran about Ramadan’, and ‘Simple ways to prepare yourself for Ramadan’ will engage your audience with irresistible reading material.
National Doughnut Day 2017 – 2nd June
The first Friday of June, every year, is possibly every doughnut lover’s favourite day. But there is a deeper meaning behind this event. The day is meant to honour those who served doughnuts to soldiers during World War I. It’s also a great opportunity for doughnut brands to draw in crowds, and ideas like ‘Doughnuts around the world’, ‘How to make perfect doughnuts’ and ‘Strangest doughnut flavours’ are sure to attract attention.
National Cancer Survivor’s Day – 4th June
National Cancer Survivor’s Day, observed on the first Sunday of June, is an important day for cancer survivors, and those who have been recently diagnosed with the disease. Brands can consider sharing inspirational survivor stories, raise awareness for ongoing challenges, and even organise events that are rewarding and inspiring. Health brands can join in with ideas like ‘How to stay healthy after treatment’ and ‘Nutritional guidelines for survivors’.
World Environment Day – 5 June
When you start seeing recycling ideas, go-green campaigns and posters that resonate ‘Save the planet’ messages around, you know that the World Environment Day has arrived. It is observed on 5th June every year, all over the world, to bring about awareness of the current condition of the environment, and to encourage sustainable living.
Article ideas like, ‘Zero waste fashion’ and ‘Sustainable housing ideas’, can attract companies from various fields like fashion, real-estate and even finance. Brands can also leverage campaign ideas like ’30 km cycle ride’, ‘Plant a tree’ ‘Reduce- Reuse – Recycle’ can spread awareness and bring change to society.
World against child labour day – 12th June
Despite certain laws, there are millions of children who work in restaurants, shops and homes not just in India, but around the world. Deprived of schooling, good health and nutrition, they are exposed to workplace hazards and are vulnerable to abuse, exploitation and violence.
Governments, work organisations, employers, civil society can use this day to highlight the plight of the child labourers and work towards eliminating it. Ideas like ‘The importance of heath care and education for children’, ‘How can child trafficking be prevented’, can educate and raise awareness.
Father’s Day – 18th June
Is Father’s Day only about perfumes, wallets, fancy pens, a bottle of scotch, or a tie? No! It’s a time to recognise the heroes of our everyday lives; those role models that instil ideal visions that the rest of us aspire to achieve.
Ideas can range from ‘Lessons that successful entrepreneurs learnt from their dads’, to ‘The best father-figure movie characters’. It could also be as simple as ‘Cool gadgets to introduce your dad to today’.
Summer Solstice – 21st June
The summer solstice is the longest day of the year with scorching heat and a late sunset. Some cool facts about this day could lead to lots of content ideas that could appeal readers.
‘What makes this the longest day’, ‘Summer Solstice rituals around the world’, ‘Best places for to watch sunsets’ are just some of many ideas.
World Music Day – 21st June
Known as Fete de la Musique, this day has become a worldwide phenomenon and is celebrated in different ways across countries. Ideas can range from ‘Music for healing’ to ‘Music in different cultures’, ‘Iconic musicians from the 80s’ to ‘Music concerts near you’, and much more.
World Yoga Day – 21st June
In India, yoga is considered a 5,000-year-old mental, physical and spiritual practice. But this event is celebrated worldwide through practising yoga, meditation, debates, meetings, discussions, cultural performances, etc.
Content around, ‘Changing your lifestyle through yoga’, ‘Yoga benefits you never knew’, ‘Yoga while travelling’, are great attention grabbers considering the current importance of health and fitness.
International Olympic Day- 23rd June
This day is observed to realise the importance of sports in our everyday lives and to encourage learning new sports. Brands can consider organising events like a marathon, bicycle rides for a cause. Content ideas like ‘Indians in Olympic history’, ‘Unusual Olympic sports’ are some interesting topics.
Camera Day – 29th June
Originally started to celebrate photography – a craze that has quadrupled in recent times – Camera Day offers excellent opportunity for various brands. Camera manufacturers and mobile brands can cash-in on this day with content like ‘Tips for amateur photographers’, ‘How to turn your photography hobby into a profession’ and ‘Everything you want to know about photography and lighting’.
Major Celebrity Birthdays
- R Madhavan, 1st June
- Sonakshi Sinha, 2nd June
- Mani Ratnam, 2nd June
- Anil Ambani, 4th June
- Mahesh Bhupathi, 7th June
- Shilpa Shetty, 8th June
- Dimple Kapadia, 8th June
- Sonam Kapoor, 9th June
- Kiran Bedi, 9th June
- Kirron Kher, 14th June
- Mithun Chakraborty, 16th June
- Imtiaz Ali, 16th June
- Leander Paes, 17th June
- Amrita Rao, 17th June
- Lisa Haydon, 17th June
- Salman Rushdie, 19th June
- Rahul Gandhi, 19th June
- Vikram Seth, 20th June
- Joseph Vijay, 22nd June
- Karishma Kapoor, 25th June
- Satish Shah, 25th June
- Arjun Kapoor, 26th June
- P.T. Usha, 27th June
- Wonder Woman – 2 June
- Raabta – 9 June
- The Mummy – 9 June
- Bank Chor – 16 June
- Cars 3 – 16 June
- Transformers: The Last Knight – 21 June
- Tubelight – 23 June
- Despicable Me 3 – 30 June