June 24, 2019

5 Ways email signatures helps drive revenue for your organization

Businessman Signing on Email Signature Concept

Times are changing and so are mediums of communication. But even today in the business sphere, emails play a critical medium of conveying messages to one another. Did you know that 205 billion emails are sent and received each day on an average?

While mail content can often be ignored or forgotten, signatures are not. Here’s how your email signature can help fuel revenue to your business:

1. Interactive Promotion

Besides including your name and contact details, your email signature can be used as a medium to leverage brand promotion. Is there any event or conference your organization is hosting? Well, use your email signature to promote it! While you might not be able to predict the exact number of registrations through this method, it sure is a great way to reach out to your target audience in a subtle, yet creative way.

2. New Products & Discounts

Your employees send and receive thousands of emails each month. But did you know that just by tweaking your email signature with a link of your new products, or discounts on old ones, you can convert traffic into leads? Choose your best products, highlight them and promote service packages you don’t want your customers to miss.

3. Video Launch

Sharing new videos as a part of your email signature is a great marketing tool if you are looking to boost your organization’s work. The average employee receives 122 emails a day, and the only way to build a connection is by creating something that stands apart. An eye-catching video still as a part of your email signature has the power to engage customers better than just typed letters.

4. Industry Data

As an organization, you work hard to be number one. When you do get awarded for the same, adding it to your email signature is one of the smartest things to do. Letting your clients know about your success or an award you have won in your industry domain boosts brand credibility and in turn, loyalty. However, be humble, inform them about the award and guide them to your home page for more information.

5. Landing Pages

As an organization, you probably spend thousands on building your landing pages. But what good is it if your audience does not find it? The least you can do to drive traffic to your home page and social media handles is to add a link of it to your email signature. Incorporating your business homepage link into your signature will boost awareness of your brand name and increase reach amongst potential clients.

You are already using your email signature to provide all the information you need to share. But maximizing its use as a call-to-action feature regularly drive both leads and revenue to your organization and is a win-win solution.