How to generate more leads for your business with infographics
Infographics are more than just pretty pictures with cool text. They reflect reliable data, perfect design, and easy readability. Once you accomplish this trio, your infographic will be truly enticing.
But why go to all this trouble when “plain text” will do the job? The answer lies in our brains. Over 90% of the information sent to our brain is visual. People retain 65% of the information when a relevant image is paired with the content. This explains why infographics are shared three times more than any other form of content on social media platforms. As a result, they serve as an excellent tool to generate more leads to your website.
Here’s how to make the most of infographics:
A great branding tool, infographics are far more engaging and convincing than plain text. According to research, brand websites that feature infographics grow traffic 12 times faster than those that don’t. You too can use this content format to increase sign-ups and subscription numbers on your platform.
Focus on a segment of the audience you want to tap into and use infographics as a medium to communicate how your brand can make life easier for them. Jobvite, a software and recruiting company, uses data-driven infographics to communicate with people in the industry. These incredibly interesting infographics generate leads for the company because they are concise, consumer-apt and relevant.
Call to action
You’ve created a beautiful, well-researched infographic. What’s next? Host your infographic on your website for maximum visibility and link it your brand’s landing page, that’s what. Doing so will leverage traffic towards your website and visitors will be organically diverted to your portal.
Besides sharing your infographic on your website or blog, consider pushing it out on social media portals as well. On Twitter, tweets with images receive 150% more retweets than those without any visual elements. Similarly, social media platforms like Facebook get almost double engagement rates on image posts than text-only posts. Even on a professional platform like LinkedIn, posts with informational images see a 98% higher comment rate than those without them.
Apart from sharing on social media platforms, you could add a share button (such as Pinterest’s ‘Pin It’). This would make it easy for readers to re-share your content with a click.
In just one year (2015-2016), the use of visual content by marketers increased by 130%. One of the most frugal ways to repurpose your content is by converting long, data-heavy articles into engaging infographics. This is an ideal way to capture the attention of readers. Repurposing quality articles into visual content is worth the investment made towards boosting your lead generation effort.
Course Hero, an instant online learning portal, uses infographic marketing to make learning more accessible to its users. Their education series connect study material with entertaining images that in turn reflect their brand value: making learning easy.
Email marketing is another great tool that contributes to lead generation. Imagine collaborating one great tool with another! Consider your email open rates. If they aren’t too great, you need to embrace the cold fact that your emails are missing a crucial element: infographics.
Infographics have a long way to go
Infographics get the message across more effectively because they are designed to be interactive and educational. Fully 66% of subscribers unsubscribe from emails because they find the content irrelevant to them. Remember, people have an attention span of barely eight seconds. Infographics persuade consumers with clear, call-to-action text and are the fastest way to stay remembered.
Today, consumers want to get the gist of your content without having to process the entire information. Try the simple infographic marketing tips we covered in this post and boost lead generation for your business!