Why brands need a long term relationship with influencers
As a brand thriving to pave its way into the market, the first goal is to set yourself apart from competitors. One of the best ways to do so is by building a fruitful relationship with influencers, who often have a large hold over audiences in their niche. It is an industry that is growing exponentially and is expected to reach almost $5-10 billion by 2020. Like any affiliation, this one too should revolve circle around the vested interests of both the parties. Since 93% of marketers agree to invest in content marketing, here are five ways in which a long-term relationship with an influencer can effectively optimise the co-dependent relationship.
When brands invest in a long-term relationship with an influencer, they boost the authenticity and longevity of their name in the market. When Sephora undertook a long-term brand ambassador program, they witnessed immensely fruitful results from the partnership. A more genuine message was sent out to consumers who believed the brand had their vested interest in mind. A long-term relationship gave the brand the power to make a more impactful mark on its audience via preferred partners who shared authentic content.
As a brand looking to grow and secure large areas in the market space, long-term relationships have proved to be a more feasible choice. A lasting relationship has empowered brands to sustain lifelong customers by building a well-nurtured partnership. If the ultimate goal is to break boundaries and spread your brand name, a long-term relationship with clearly defined contracts will help you eliminate the usual hiccups on your route to reach the end goal.
The initial investment with an influencer may seem like a significant amount. But a long-lasting relationship is a more a cost-efficient choice that simplifies the invoicing procedure too. From evaluating, planning, preparing and yielding benefits- a long-term partnership is a viable option for brands. The partner already knows the brand, takes away the cost of time-consuming research, avoids expensive mistakes and suggests creative concepts for the brand to implement. Overall, a long-term relationship with an influencer will cover your investment by driving steady leads in the long run.
A long-term content marketing relationship with a partner helps brands to build a band of loyal customers. Today customers are looking for relevant content that can help them make a more informed decision. Long-term content partners are vital assets for businesses because they already know what the audience needs. They merely help improve brand awareness among their target customers. Striking a long-term deal may take longer but will ultimately result in significantly steady customers that put their faith in the brand.
Robust Planning & Creative Freedom
When you work with a group of different content partners, each of them has their own schedules, methods, and timelines. It is unlikely that each of them will match your brand values and goals. A long-term relationship with a content partner will be easier to align with your marketing calendar, briefs, and deadlines. They have a better understanding of the brand’s tonality, voice, and overall approach. In the end, a long-term partner has the edge to whip up creative content ideas for the brand without having to ‘babysit’ them.