Scatter Editorial Desk

For the farming community, September is the beginning of the harvest season for kharif crops like rice, maize, sugarcane and cotton. Cricket fans are elated since it’s the start of the Indian T20 league season. For students, it marks the beginning of a new academic year in college. For us content marketers, it’s a month.....

In a rapidly advancing world, people spend most of their time traveling. In India, there are those who daily spend more than two hours commuting from their homes to the office. They just sit in the metro, cabs, local trains, or their cars for these two hours every weekday. During this time, they prefer listening.....

There is no doubt that a visual element adds volumes to a piece of work – whether it’s an ad, marketing collateral, an article, or a research paper. But using the wrong visual format can take away the impact of the content. So, the question is: what visual format should you use, and when? Let’s compare.....