Scatter Editorial Desk

Even as the Indian e-commerce boom pushed revenue from $39 billion in 2017 to $120 billion1 in 2020, there is a large section of shoppers who prefer offline shopping to the online experience. The new wave of shoppers going online in a post-pandemic world aren’t as savvy as those who were using it all along......

As 2020 comes to a close, car buyers are returning to showrooms – thanks to the many measures car companies are taking to provide a safe and hygienic experience. But buyers will probably never spend as much time in the showroom as they used to. Even before the pandemic, 96% of car buyers researched cars online before buying and almost 67%.....

The world is increasingly turning towards a digital lifestyle. Especially in these times of the pandemic, digital content is seeing a massive upswing. According to a source, in 2020, the average time spent on watching TV rose to 7.5% and on smartphones to 7.2%. During such times, as businesses continue to operate and plan to get back on track, the significance of.....