Abhishek Sharma

Marketing teams in India are increasingly taking the content marketing plunge and ramping up efforts to engage with customers. As they dive in though, the one big question many are asking themselves is, “Should we outsource our brand’s digital content needs?” After all, marketing teams know the product/service best. But the question remains: Even if there are.....

While a landing page can refer to the entry point for a website, most marketers use the term to describe a page used to generate leads or pre-sell a product. Landing pages typically remove many of the distractions found on blogs and traditional websites, aiming to get visitors to complete a content marketing goal. The.....

What was that about the GDP again? Okay. Okay. Let’s confess. Setting the GDP right is a tall claim. But we can certainly make sure your brand sales move northwards. How, you ask? Well, June is upon us. The new month also brings with it a new school year for some and continuing holidays for.....