Scatter Editorial Desk

Videos are the best medium to reach your audience – they are engaging and help you break down complex subjects. The dominance of video is only increasing: research by HubSpot claims that 78% of viewers watch videos online every week, while 55% watch videos online every day. With a plethora of video platforms available, how.....

Scatter had recently put out a post that analysed the implications of making a shift from journalism to branded content. Since it received significant traction, we decided to follow it up with a personalised interaction with two former journalists – Rajas Kelkar and Kankana Roy Choudhury – who had made the switch. Here’s what they.....

Branded content can be fun, interesting, informative, and edgy. It is a great way for brands to tell compelling stories and for publishers to build audience loyalty. For decades, advertising was the primary source of revenue for publishers. But owing to the slow growth of the traditional advertising market, branded content is now leading the.....