Scatter Editorial Desk

Would your organisation be able to sustain 24 hours in a digital-only mode? From engaging with partners to interacting with customers, will your teams struggle or succeed in this ‘new normal’? We already got a taste of this when a nationwide lockdown was announced overnight. Customer behaviour changed in unexpected ways, with rapid adoption of.....

In today’s digital age, as we scroll through the feed on our phones and laptops, there’s a constant battle for eyeballs. Images, articles, videos, headlines, and even ads continuously vie for our attention and clicks. But unlike in the past, it isn’t enough to grab a viewer’s attention. Rapid multiplication in content production and ingenious.....

Content marketing is a much-debated topic. Many marketers misconstrue incessant content publishing as central to a successful content marketing strategy. It isn’t. Posting without deliberate thought or aim merely to drive traffic and engagement can confuse your audience about brand messaging and, at times, scare them off. Download the template here Campaign Strategy is Not.....