Scatter Editorial Desk

Janus, the two-headed Roman god after whom the first month of the year is named, is said to look both, at the past and the future. As 2021 dawns, perhaps it is best that we do the same – learn from the lessons of the previous year while rebuilding the future with hope. Use these content marketing ideas to fuel a sense of renewed.....

2020 may well be the year of the webinar. With social distancing and working from home becoming the norm, webinars have become the hottest B2B content marketing tool to generate qualified leads and engage them. Research shows that 73% of marketers find webinars to be the best tool to attract quality leads. But the reach.....

With a whole new wave of online customers in 2020, a brand’s website has retained its tag as the most critical content marketing collateral. Yet most websites aren’t a delight to explore. What differentiates a memorable, useful website from one that has users reaching for the exit button? Let’s find out. 1. Clear content goals.....