Scatter Editorial Desk

Mar 2019

From awareness to advocacy: How a customer interacts with your product

Hand enabling a customer on their purchase journey right from the start (Awareness stage)
Marketers have forever mulled over how they can reach the customer in the most effective manner possible. They have yearned to map out the perfect path that a customer takes to the product, hoping to understand best all the thoughts and impulses that drive a purchase. The truth of the matter is that there isn’t one.....
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Mar 2019

Popular brands that recently changed their logo design

hands designing brand logo. Different types of design being drawn
‘Does a brand logo even matter?’, you ask. And ‘dear god, yes!’ we say. What lies behind a successful logo isn’t just its aesthetic attractiveness. Studies suggest that consumers tend to evaluate a brand or a product simply based on its logo. And it is not as if consumers haven’t strongly reacted to a brand.....
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Content marketing pegs to drive conversations for March 2019

Red Illustration saying 'Hello March' decorated with flowers and vines
March: When the chilly pangs of winter recede, and new leaves and buds wake up the dried sleepy trees. And lo and behold, it’s spring already! You can complement the freshness in the air with fresh new ideas that your brand can capitalise on. Let’s carry that thought forward, and create some seasonal content that.....
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