Scatter Editorial Desk

Marketers have forever mulled over how they can reach the customer in the most effective manner possible. They have yearned to map out the perfect path that a customer takes to the product, hoping to understand best all the thoughts and impulses that drive a purchase. The truth of the matter is that there isn’t one.....

‘Does a brand logo even matter?’, you ask. And ‘dear god, yes!’ we say. What lies behind a successful logo isn’t just its aesthetic attractiveness. Studies suggest that consumers tend to evaluate a brand or a product simply based on its logo. And it is not as if consumers haven’t strongly reacted to a brand.....

March: When the chilly pangs of winter recede, and new leaves and buds wake up the dried sleepy trees. And lo and behold, it’s spring already! You can complement the freshness in the air with fresh new ideas that your brand can capitalise on. Let’s carry that thought forward, and create some seasonal content that.....