Scatter Editorial Desk

We all know that social media offers a new-age marketing platform and plenty of tools in reaching one’s target audience. Ephemeral content and live streaming are two such tools that instantly connect with the audience. They can have either a long-term or a short-term impact, as per the marketing needs of your brand. In this.....

As a marketer, the one superpower you must possess is adaptability. You could have put substantial money and effort into a particular marketing channel – but before you know it, your audience may have shifted loyalties to the next new innovation. Marketers today need to be agile enough to adapt to such changes. As today’s audience.....

Livestreaming videos may have started as a millennial phenomenon, but there is more to it than simply ‘going live’ and showcasing to your audience what you’re up to. Businesses of all genres and tiers have benefitted from the livestream facility/feature. Because nothing says customer-centric as readily as involving your customers in ‘real-time’ at every important.....