Scatter Editorial Desk
Podcasts: The future of content marketing
3 min read
In a rapidly advancing world, people spend most of their time traveling. In India, there are those who daily spend more than two hours commuting from their homes to the office. They just sit in the metro, cabs, local trains, or their cars for these two hours every weekday. During this time, they prefer listening.....
Marketing techniques to drive activation for your product
3 min read
You worked hard with your technology team to get the best product out in the market. But once it is launched, you realize that it does not sell. The reasons for the same could be lack of planning, inability to understand the target audience needs or improper execution. The biggest challenge in today’s market is.....
A consumer centric approach to crafting your website content
2 min read
There is a reason for a fundamental shift in approach in digital marketing – from brand-centric to consumer-centric. The advantages are too many to ignore! An online customer is spoilt for choice when they go online and try to zero in on a company to enter into business with. Customers of today are far more aware,.....