Scatter Editorial Desk
Nov 2020
Lesser-known SEO insights for successful content marketing
3 min read
To maintain and increase your page views and boost your Search Engine Results Pages (SERPs) ranking, you need to be updated with the latest SEO evolution and trends. Small changes in the search engine algorithm can occasion the need to realign your content marketing strategies. The reason? The flow of almost all organic traffic originates.....
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Dec 2019
Keyword Targeting : Do it the right way to improve brand visibility
4 min read
Keywords can be termed as one or more words that people use to search for information. In Search Engine Optimization (SEO), such words are added to websites, blogs, meta-descriptions, etc. with the goal of getting noticed by internet users and search engines. The process of using these words to become more discoverable is better known.....
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Nov 2019
How will Google’s algorithm changes affect your brand?
2 min read
Any news of a tweak in Google’s search algorithm is a heart-in-the-mouth situation for many digital marketers. If it’s a major update, it can result in a massive reshuffle in rankings. Penalizing or blocking of websites is bound to take place, which could affect your brand’s visibility in due course. If you are someone who.....