February 23, 2018

Why videos need to be a part of your content marketing strategy

Why videos need to be a part of your content marketing strategy - Scatter

Not sure if video marketing is the way ahead for your business? Here are some stats and reasons that might change your thoughts about adding video to your content marketing mix and to boost your business:

Videos Drives Conversions!

Go back to basics. It is a well-known fact that people respond to videos better than they do to text. According to statistics, having a video on a landing page can increase conversions by 80%. This basically means that 8 out of 10 people are more likely to buy your product/service if you have a video which talks about it on your page.

Your Customer is the King

Whenever you think of creating video content, always keep this in mind. Is your video actually providing users with the information they seek? If you were the customer, would you watch your video? When you make a video, your focus shouldn’t just be on selling your product/service. Make it more engaging and enticing for your viewers.

Build trust with your Videos

Demo videos, promotional videos or teasers are all about building interest and more importantly, trust. A study suggests that 4 out of 5 viewers find demo videos helpful. With videos, viewers get a better idea of what the product actually is. If this is leveraged correctly, it is most likely to work for your brand’s content marketing. By building trust via video content, users feel more confident about purchasing that product/service.

Google and Videos

Multimedia is one of the ranking factors for Google. Video marketing is something that helps a brand build and sustain their online presence. Since Google is considered to be the market leader when it comes to search engines, adding relevant rich videos to the content on your website might not be such a bad idea after all. YouTube is a video sharing giant; and since Google bought YouTube, having videos on your website makes your chances of ranking higher on Google better.

People on-the-go

The number of people relying on video content just keeps on increasing because of smartphones. Everyone likes to stay connected even if they are on-the-go. And accessing videos on your smartphone has never been easier. Just last year, more than half of the online traffic came via mobile phones. Since people are consuming so much content via their phones, hitting them with useful information in the right format is a crucial part of your content marketing initiatives.

Parting Words

Google SERPs (Search Engine Result Pages) is slowly and steadily moving towards rich video content. Having good quality videos on your website could be what differentiates you from your competitors. Hope this gives you a clearer picture of why video marketing can be crucial for your business.