5 Career options to explore in the content marketing space
Content marketing or digital marketing is a booming space today. It offers a gamut of job opportunities to those interested in exploring this domain. Are you looking at establishing a career in the content marketing space? Here are some options:
1. Content writer
If you have a passion for research and a way with words, content writing can be a great job. As a content writer, you would create blogs, articles, social media posts, white papers, brochures, and a range of other written pieces. Give it a shot if you love to write! Copywriting and content strategizing are two allied fields that you can explore.
2. Digital marketer
The main duties of a digital marketing manager or content marketer are to enhance brand awareness and come up with some unique marketing campaigns and strategies. This is to boost sales and acquire new customers. If you’re marketing-savvy and possess a knack for experimenting in the digital space, this could be an ideal job for you.
3. Search engine marketer
A search engine marketer or SEO/SEM expert is typically responsible for driving traffic to a company’s website and increasing the click-through rate. The work also involves analyzing, bid management, keyword research, split testing, and so on. They are required to be familiar with various SEO tools that can help brands enhance their presence on search engines like Google. This is one of the most lucrative profiles in the content marketing industry.
4. Social media manager
Businesses these days are keen to make it big on social media. And it takes creative social media managers to help them in this endeavor. The role of these experts is to push viral and engaging content (in the form of posts) across social media. In effect, they help businesses connect with online audiences through creative and relatable content.
5. Graphics designer
If you’re good with tools such as Adobe Illustrator or Photoshop, you can opt for a career in graphic design. Every company requires attractive visuals and illustrations for their websites, social media posts, e-brochures, etc. Naturally, it follows that accomplished graphics designers are in high demand. The job, however, calls for immense creativity and out-of-the-box thinking.
In addition to these, one can also explore job profiles such as videographer, advertising professional, and inbound marketer. The content marketing industry truly offers a wealth of opportunity!