Blog Posts
Blog Posts
Feb 2018
Influencers vs Prosumers: Which can fulfill your content marketing needs?
3 min read
With the advent of the social media, the age of influencers and prosumers is here. And the partnership between these people and brands is the key to accelerate the process of generating trust amongst the brand’s users through people who transmit authenticity, transparency and, above all, manage to achieve sufficient authority to be recommenders in.....
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Blog Posts
Feb 2018
What a content marketing team should look like
1 min read
A successful content marketing program requires a dedicated team of experts. Here’s who you need: Managing Editor : One of the most critical positions in the content marketing team. An experienced storyteller who can strategise, write, and oversee content projects to ensure brand and tone consistency, publishing cadence and therefore drive business goals through content......
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Blog Posts
Feb 2018
Why data visualization and content marketing is a match made in heaven
2 min read
Content marketing strategies have evolved from merely putting out creative content to actual storytelling with an impact. And what makes this narrative more effective is the clever way of using data – surveys, research and statistics – to create insightful and valuable content. Here are a few examples on the best way to use data.....