Blog Posts
Blog Posts
Feb 2018
Why videos need to be a part of your content marketing strategy
2 min read
Not sure if video marketing is the way ahead for your business? Here are some stats and reasons that might change your thoughts about adding videos to your content marketing strategy and to boost your business: Videos Drives Conversions! Go back to basics. It is a well-known fact that people respond to videos better than.....
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Blog Posts
Feb 2018
Publishing companies reinvent themselves as digital content providers
3 min read
Print publications once depended heavily on advertising revenues. Before the noughties, there were lots of advertisements appearing in magazines and newspapers. However, with the onset of online publications, advertising in print began to diminish. Print publications such as newspapers and magazines struggled to make revenues and profits. Online advertising and new models like programmatic advertising.....
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Blog Posts
Feb 2018
Top 3 content marketing dos and don’ts you need to know in 2018
1 min read
It is the year 2018 and companies are creating more content than ever before. But is everyone doing it right? As India’s first content marketing company, we’ve spent more than three years in the trenches and have realized that there are some content marketing Dos and Don’ts that are universally applicable. For example, always starting.....