Blog Posts
Blog Posts
Jun 2020
Website Content : From Website Woes to Website Wows
4 min read
Fill it, shut it, forget it. That was the tagline of the erstwhile Hero Honda CD 100 advertising campaign in the 1980s. For the uninitiated, this campaign positioned Hero Honda as the most fuel-efficient bike and took the market by storm. The proposition was simple – fill fuel once and ride many miles on the same tankful. Why am.....
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Blog Posts
Jun 2020
Marketing techniques to drive activation for your product
3 min read
You worked hard with your technology team to get the best product out in the market. But once it is launched, you realize that it does not sell. The reasons for the same could be lack of planning, inability to understand the target audience needs or improper execution. The biggest challenge in today’s market is.....
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Blog Posts
Jun 2020
The Emergence of Voice Technology in Digital Marketing
2 min read
Brands all over the world are taking advantage of voice technology or voice search as the new marketing strategy of choice. Voice search has been around for many years, but its usage and importance have been increasing exponentially only in recent times. Mobile devices equipped with advanced Artificial Intelligence (AI) and speech recognition technology are contributing.....