Blog Posts

Livestreaming videos may have started as a millennial phenomenon, but there is more to it than simply ‘going live’ and showcasing to your audience what you’re up to. Businesses of all genres and tiers have benefitted from the livestream facility/feature. Because nothing says customer-centric as readily as involving your customers in ‘real-time’ at every important.....

As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well their last influencer marketing campaign worked. How will you get them convinced about another one without.....

With social media becoming all-pervasive in our lives, it is natural for us to look towards our favourite Instagram and YouTube ‘influencers’ for reviews of new products or experiences. 71% of marketers believe that these social media celebrities are great for their business. That is probably thanks to 70% of teens who trust them over traditional celebrities and brand.....