Blog Posts

‘You’ve got mail!’ may not elicit the same response it did before social media took over, but it still holds a critical spot in every brand’s marketing and communication strategy.  From serving the purpose of relationship building to lead generation, here are some emails every brand must send if they wish to forge better relationships.....

Choosing to market your wares on Instagram is a no-brainer. Engagement rates registered on the platform are 15 times greater than on Facebook and 20 times greater than on Twitter. But marketing is only half the battle. You also need to learn from your efforts as you go. And learning from Instagram-based marketing efforts should.....

Picture this familiar scenario: You are in office and have just made a to-do list, hoping to finish your work on time – and efficiently, at that. Before you know it, however, you’re sucked into the recesses of the internet, reading up on the dog in California that patiently waited for its family to turn.....