Blog Posts

People have been using questionnaires for a long time now. Sometime in the 1930s, researchers went from door to door to get people to take questionnaire in surveys. So why has this trend stuck around even in the 21st century? For starters, questionnaires are easy to read and consume. They also don’t demand much from you when.....

One of the primary goals of any content marketing strategy should be to converse with consumers, and address their queries on a regular basis. If you’ve ever searched the Internet for answers, you’d know that Quora is top dog in the business of attending to any and every question. Put two and two together, and.....

As a content marketer, what is the number one thing you suggest to potential clients? “Get expert help.” Just because they can manage by themselves doesn’t mean they should. After all, content creation and distribution is not about just making do. It’s about doing it the best way. Often, it would do well to follow.....