Blog Posts

“Oh, content marketing? Is it like PR [public relations]… or maybe advertising?!” Content marketing is an upcoming field, so we don’t blame you if you’ve fallen prey to this line of thought. But times change. And you should too. First, what is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable,.....

Technology is supposed to make things easier. But has it? In the world of marketing, it has made the personal collide with the professional as work drafts and official messages have escaped from the realm of email and taken over social media platforms like WhatsApp. ‘No more!’ we said and developed a method to combat.....

You expect a content piece to move through the creation process in a linear way from ideation to publishing. But it actually meanders across time, broken conversations and multiple touchpoints. However, with the Workflow Management System, content creation and management can look more like it does in the first GIF. This platform has been designed.....