Blog Posts

A wise man once said that “Good design is good business”. That wise man, Thomas Watson Jr., was tech giant IBM’s second president, and a political figure, American businessman and philanthropist. Since then, designers from all disciplines across the world have treated his statement as an adage, and several industries have caught up to the.....

Influencer marketing has rapidly become the fastest-growing method of customer acquisition online. (Source) Yet many marketers don’t grasp the concept. Simply put, influencer marketing is a hybrid of traditional and upcoming marketing techniques. The focus lies on leveraging key figures of the industry to drive a brand message to the desired audience. While inspired by.....

The online marketing landscape has been through many shifts, but email marketing is one branch of digital marketing that continues to thrive. Wondering why? Email marketing provides businesses with a great opportunity to reach out to a wide audience on a small budget. When 72% of consumers prefer that companies communicate with them via email,.....