Blog Posts

Recent data suggests that 88% of buyers research products online before making a purchase. A brand, therefore, must work hard to provide compelling information to consumers. As content writers, your job is to make content readable, informative, and persuasive. This takes skill, and it is easy to get muddled while trying to get all three.....

It’s no news that branded content has gained popularity, but did you know that as many as 84% of people expect brands to create content? With content marketing gaining such an impetus, it is almost a given that the demand for a content marketer is at an all-time high. However, the question most marketers struggle.....

Filmmaking is a complicated endeavour requiring a gamut of skills, and the camera is only a small part of that process. Oscar-winning works have been shot on iPhones (example: Malik Bendjelloul’s 2012 documentary Searching for Sugar Man), while poorly made films have been shot on Panavision cameras (you must have seen a few on TV)......