Blog Posts

Deep into the age of personalisation, it comes as no surprise when brands not only reflect contemporary social phenomena but also take a stand on these issues. One such debate that has affected every right-thinking individual is the shifting legal take on Section 377 of the Indian Penal Code. Instituted in 1861 during British rule,.....

Marketing is about convincing the consumer that a product, service, or brand is worth spending money on; it is about communicating an idea. This occurs in many forms, and strategies may include advertisements in print and other media, door-to-door campaigning, or celebrity endorsements – to name a few. However, this communication can sometimes be prohibitively.....

Video consumption in India increased by 5 times in 2017. Given such a significant rise, it is necessary to identify the various demographic groups that make up your consumer base – and their likes and dislikes on multiple social media platforms. Here are the five categories of generations in reverse chronological order: Gen Z refers.....