Blog Posts

A brand without a distinct tone of communication – or voice – fails to have a unique personality when communicating with its consumers. A brand voice doesn’t exist in a vacuum. It is a big part of your brand’s image and should work in sync with its social media presence, website, blogs, and all external.....

Videos are the best medium to reach your audience – they are engaging and help you break down complex subjects. The dominance of video is only increasing: research by HubSpot claims that 78% of viewers watch videos online every week, while 55% watch videos online every day. With a plethora of video platforms available, how.....

Branded content can be fun, interesting, informative, and edgy. It is a great way for brands to tell compelling stories and for publishers to build audience loyalty. For decades, advertising was the primary source of revenue for publishers. But owing to the slow growth of the traditional advertising market, branded content is now leading the.....