Content Marketing Frameworks to drive more traffic to your blog
You would have heard often enough about crafting relevant and engaging content that can help the consumer with a possible solution to a problem they face. But is good written content solely enough to push the envelope in content marketing?
Well, there has to be some plan that should form the basis of your content marketing. A huge amount of online content is produced every hour, so how do you separate yours from the herd? There are no two ways about it – you need strategic planning. Blog and pray won’t help you.
With years of experience, content marketers have devised particular content marketing frameworks that help businesses increase their traffic exponentially. Let’s take a look at the top three frameworks that can drive traffic to your blog.
1. The Spaghetti Blogging Framework
This applies to beginners who have just started – or are willing to start – blogging. This prevailed all the time in our content lifecycle, but we rarely paid attention to it. The spaghetti blogging framework is throwing whatever you have and then analyzing what clanged. It’s like shooting in the dark.
Simply put, instead of getting bogged down by thoughts of what to write about, what your target audience will be, and so on, you can start writing right away without worrying about these questions. Once you are into the business, you will gradually realize what content is working for you and driving traffic to your blog. Leverage your findings and start tapping the user-approved content.
This content marketing framework can be further divided into two categories:
Keep creating content on random topics: This is similar to trying to find the perfect spaghetti recipe by adding cheese, chocolate, meatballs, dried herbs, etc.
Keep creating content on specific topics for some time and then repeat with other niches: Rather than drop random ingredients into your spaghetti dish, stick to a particular recipe for a couple of weeks and then switch if it doesn’t satiate your taste buds.
After implementing this framework, you would have figured out the niche around which you can build your next marketing strategy.
2. The Tofu-Mofu-Bofu Framework
This strategy is more on the lines of analyzing the content you have already produced. It is essentially like conducting an audit of your content. In the audit, you’ll notice you have completely missed content for at least one of the funnels.
This simple yet powerful content marketing framework has three categories: Top of funnel (Tofu), Middle of funnel (Mofu), and Bottom of funnel (Bofu). Let’s look in greater detail at what they represent:
What if your entire content falls in Tofu?
Tofu is about building awareness about the problems you are solving. You would certainly have made people aware of the persistent issue and many could have taken steps based on that information. However, with no content for the next steps, you would have lost the chance for conversion.
What if your entire content falls in Mofu?
Mofu educates users about the possible solutions. With most content falling in this category (on how to choose a solution), you would have restricted your reach to only those people who know about that particular problem.
What if your entire content falls in Bofu?
Bofu involves introducing your products that are the best solutions for users’ problems, and listing their advantages. If you directly list your product’s benefits, you run the risk of putting off potential customers. Your blog would essentially turn into a ‘label’ of your products – with a mention of ingredients, advantages, and warnings.
3. The Skyscraper Technique
Once you are done with the A/B testing of your content with the Spaghetti Blogging Framework and identified what works for you, it’s time to harness more traffic from your already popular posts by making them even better. So check what your competition is listing in similar pieces and add more value to your copy. You could even connect with users who have already viewed your content and inform them about your added work.
There are several tools available online, such as BuzzSumo, that quickly lend you links to the best performing posts. The Skyscraper technique is all about pushing the envelope and making your content return ‘higher’ value for users.
To sum up, content marketing can be a tiring but rewarding experience. Patience forms the basis of the success of every business, and this is true for content marketing as well. The ones who sustain longer in the game are certain to win.