Every marketer who has ever delved into content marketing will be able to relate to these 7 stages of getting their marketing and brand teams on board. Trust us, it may be tough, but with 74% of companies indicating that content marketing is increasing their marketing teams’ lead quality and quantity in stages, it’s time you get yours on board too.  

Phase 1: When nobody has heard of content marketing, so you go around telling them…

Phase 2: When you catch their attention and have to stay calm while trying to break down content marketing in the simplest way possible (without underselling it).  

Phase 3: When someone inevitably asks, “Why can’t we just focus on advertising?” and you have to retort with: 

Phase 4: When they finally get on board, and you’re happy that your colleagues are finally beginning to understand what content marketing really is, and then they say this… 

And you have to keep calm and reply 

Or when they exclaim, “But we just got done with revamping our website!” And you have to tell them… 

Phase 5: When they try to imply that content is not equipped to achieve real business goals and you have to hit back with. 

Until they finally get it 

Phase 6: When you finally get the go ahead and they ask you when content marketing will be done, and you have to help them look beyond the ‘campaign’ approach so you can get to the real, long- term engagement…

Driven by a healthy dose of… 

Phase 7: When you finally get started, and before they know it, there are… 

And that look of realization finally dawns on them, and they can’t help but say…