Scatter Editorial Desk

Jul 2020

5 Marketing models to consider when creating a content marketing campaign

Content Marketing Models
Looking at current trends, and those speculated for the future, it’s hard to think of a brand’s expansion without content marketing. According to statistics, about 72% of marketers agree that content marketing strategies increase engagement. While 91% of B2B marketers depend on content marketing to influence buyers, 73% of businesses have a dedicated team to.....
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Jul 2020

9 Content Marketing Friendly Global and Indian Brand Taglines

Indian Brand Taglines
Have you ever played the word association game? Where someone tells you a word and you have to immediately reply with another word that comes to mind? If you think of brands in a similar context, what immediately follows the brand name is likely to be the brand tagline or jingle. Want to give it.....
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Jul 2020

Recent examples of context in marketing communication in India

0034_Scatter_Rajan_Blog_5_Brands_5-ways_5_pieces_The_art_of_contextual content
The coronavirus pandemic has forced people to figure out creative ways to stay entertained and connected while staying apart. It has increased the time spent online exponentially. There is a continuous upload of content across digital channels on a daily basis, as an increasing number of brands attempt to engage with their customers. This has.....
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