Scatter Editorial Desk
Mar 2019
Popular brands that recently changed their logo design
4 min read
‘Does a brand logo even matter?’, you ask. And ‘dear god, yes!’ we say. What lies behind a successful logo isn’t just its aesthetic attractiveness. Studies suggest that consumers tend to evaluate a brand or a product simply based on its logo. And it is not as if consumers haven’t strongly reacted to a brand.....
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Feb 2019
Content marketing pegs to drive conversations for March 2019
10 min read
March: When the chilly pangs of winter recede, and new leaves and buds wake up the dried sleepy trees. And lo and behold, it’s spring already! You can complement the freshness in the air with fresh new ideas that your brand can capitalise on. Let’s carry that thought forward, and create some seasonal content that.....
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Feb 2019
8 Books that will transform your approach to marketing
3 min read
If it’s been a while since you read a book from cover to cover, it’s time to recharge your intellect. And given the rapidly shifting field, marketers especially need self-educating. Having a get-go attitude in the physical arena helps, but how can you evolve in addition to that? Your reading habits can have a direct impact on.....