Scatter Editorial Desk

Jul 2018

Social media marketing: Four mistakes brands should avoid

content marketing, content marketing india, branded content, growth hacking, scatter, social media
Social media marketing is something most brands feel they need to get involved in. However, getting things right on social media isn’t always as straightforward as some brands believe. This article explores some of the common mistakes that brands continue to make. Avoid these mistakes to ensure your brand gets things right. 1. Lack of.....
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Jun 2018

Video marketing works- but only when you nail the content

video marketing - a boy watching a video on his phone
Video content marketing works. And there are a growing number of studies to prove it. But put that aside for a second. Think of it this way. At the end of a long day, when you’re foraging the net for entertainment, do you pick a written piece or a video? There you are. Now let’s.....
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Jun 2018

Writing content that aligns with your audience

back view of an audience facing the threatre - writing content that aligns with your audience - Scatter
Ever seen an ad or a video and thought, ‘hey, I could have done that better!’ But could you really have? It’s easy to be on the side of the consumer. You know what you want and how you want it. And if you’re especially self-aware, even why you like it. But that’s the easy.....
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