Shrutika Nagpal

Every marketer who has ever delved into content marketing will be able to relate to these 7 stages of getting their marketing and brand teams on board. Trust us, it may be tough, but with 74% of companies indicating that content marketing is increasing their marketing teams’ lead quality and quantity in stages, it’s time.....

At Scatter, we’ve been conducting our content marketing workshop for the past three years. Several dozen B2C and B2B marketing teams from the country’s largest brands have participated in and benefited from these successful workshops. Let’s take a closer look at what our customers get out of them. What does the Scatter content marketing workshop.....

According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs, 60% of B2B marketers who followed the trends, found their content marketing strategies to be more effective than in the previous year. Around 34% of the marketers found their content marketing to be more effective in 2016 as compared to 30%.....