Scatter Editorial Desk

If you promote your business online, you have probably utilised some form of content marketing, without even realising it. Your website, company blog and social media pages leverage content to interact with your audience. A huge amount of content is created every day, and consumers have endless options to access the same content. While search.....

For years marketers have been pushing messages to consumers through commercials at sporting events, ads on TV, radio, outdoor and print. The communication was always one way, and product focused. When the Internet and mobile phone arrived, people had a way to instantly communicate with each other. And with the advent of instant messaging apps.....

A successful content marketing program requires a dedicated team of experts. Here’s who you need: Managing Editor :  One of the most critical positions in the content marketing team. An experienced storyteller who can strategise, write, and oversee content projects to ensure brand and tone consistency, publishing cadence and therefore drive business goals through content......