Scatter Editorial Desk
Feb 2018
Planning to build a content marketing calendar? Read this first
2 min read
A content marketing calendar in its simplest form is a roster of content to be created over a period of time, in multiple formats and distributed to the target audience through multiple platforms. A content calendar benefits your brand in the following ways: Ensures you don’t miss out on any relevant opportunity to create compelling content Maps delivery channels to ensure the content is consumed by the target audience on different.....
Read More
Nov 2017
Pro tips for writing great infographics
3 min read
Why infographics? Visuals are known to improve learning and retention by 400% 37% of marketers say that visual content is the most important form of content for their business Visuals make content 40 times more shareable 84% who’ve used infographics consider the medium effective Infographic production increases by 1% every day These numbers clearly show that visual.....
Read More
Nov 2017
Why you need a branded content platform
2 min read
Yes, go ahead! Put all your eggs in one basket. I encourage you to. In fact, the best content marketing experts around the world encourage you to have all your content in one place, on one platform. Having a central hub for branded content is extremely important, and at this point, more and more brands.....