Abhishek Sharma

Marketing teams in India are increasingly taking the content marketing plunge and ramping up efforts to engage with customers. As they dive in though, the one big question many are asking themselves is, “Should we outsource our brand’s digital content needs?” After all, marketing teams know the product/service best. But the question remains: Even if there are.....

What was that about the GDP again? Okay. Okay. Let’s confess. Setting the GDP right is a tall claim. But we can certainly make sure your brand sales move northwards. How, you ask? Well, June is upon us. The new month also brings with it a new school year for some and continuing holidays for.....

While it’s the onset of Spring in the north of the country, the Indian summer is beginning to make its presence felt south of the Vindhayas. So, for most of Mumbai and the southern cities, March is like the Loch Ness Monster. We’d like to believe it’s there but the sudden transition from sleeping with a.....