Scatter Editorial Desk

Bad copywriting is to a brand what typing ‘lyk dis’ is to a person’s social credibility. Back in 2010, when social media was a new thing, ‘chat language’ may have seemed cool. But now, in 2020, if you were to receive such a text, you’d instinctively cringe, and probably ignore the person. Similarly, the way.....

Over the past few months, people have been turning to social media and content platforms for their regular dose of entertainment as they took to staying home. Today, there are more subscribers on video streaming services than on traditional cable connections. Content, merged with social media, has been the connecting factor during this period of.....

Looking at current trends, and those speculated for the future, it’s hard to think of a brand’s expansion without content marketing. According to statistics, about 72% of marketers agree that content marketing strategies increase engagement. While 91% of B2B marketers depend on content marketing to influence buyers, 73% of businesses have a dedicated team to.....