Content marketing is a much-debated topic. Many marketers misconstrue incessant content publishing as central to a successful content marketing strategy. It isn’t. Posting without deliberate thought or aim merely to drive traffic and engagement can confuse your audience about brand messaging and, at times, scare them off. Download the template here Campaign Strategy is Not.....

Customer journeys are no longer linear. With the proliferation of online business, multiple customer touchpoints have emerged. From websites to emails, and e-commerce platforms to social media channels, a prospective customer can get in touch with you anywhere, anytime. It is the seamless interconnection of these touchpoints that get a customer onto the purchase bandwagon......

Phew, it’s been six whole years since Scatter has been around! But it weirdly feels like we’ve been here both, since yesterday and for a lifetime. And what a ride it has been. We’ve expanded from one office to four, moved from emails to our very own content delivery platform, and shifted our focus from.....

For the last five and a half years that I’ve worked (needlessly?) hard, the one question I’ve always heard – usually, around the time that dinner was being served, is – Ugh, why are you still working? It didn’t just come from my family. Equally baffled were my peers from the industry and a lot.....

It is a widely established fact that content marketing is an effective tool for creating brand awareness, projecting thought leadership, and eventually increasing market share. It is the heart and soul of digital marketing, with 92% of marketers reporting content as a valuable business asset. Brands today are creating various kinds of content – blogs,.....

When it comes to content marketing, no two brand strategies are the same. The expectation of the brand from the marketing campaign, the format best suited for the content, and the audience’s response to the content together should decide the content marketing strategy. An important aspect of your marketing strategy would be the choice of format(s) that suit your.....

Content generation and marketing are expensive; it requires capital, effort, and the skill to put something new on the table. While creating fresh content and building new marketing strategy models regularly or, for every new product and service is a great way to garner an audience, it may not be ideal in terms of cost.....