Even as the Indian e-commerce boom pushed revenue from $39 billion in 2017 to $120 billion1 in 2020, there is a large section of shoppers who prefer offline shopping to the online experience. The new wave of shoppers going online in a post-pandemic world aren’t as savvy as those who were using it all along......

For too long now, B2B content has been written for the mysterious CXO. The one who calls the shots. The one who reads The Wall Street Journal. The one who wears suits and ties. The one who “doesn’t go into technical details but cares about the big picture”. But who is this CXO? And what do.....

As 2020 comes to a close, car buyers are returning to showrooms – thanks to the many measures car companies are taking to provide a safe and hygienic experience. But buyers will probably never spend as much time in the showroom as they used to. Even before the pandemic, 96% of car buyers researched cars online before buying and almost 67%.....

The world is increasingly turning towards a digital lifestyle. Especially in these times of the pandemic, digital content is seeing a massive upswing. According to a source, in 2020, the average time spent on watching TV rose to 7.5% and on smartphones to 7.2%. During such times, as businesses continue to operate and plan to get back on track, the significance of.....

A digitally connected world like ours has revamped communication between businesses and their customers. Going digital is no more a choice to catch up with the times but a necessity to provide meaningful engagement to your customers. Engaging with an audience that is more involved than ever has transformed customer experience into human experience. With.....

Janus, the two-headed Roman god after whom the first month of the year is named, is said to look both, at the past and the future. As 2021 dawns, perhaps it is best that we do the same – learn from the lessons of the previous year while rebuilding the future with hope. Use these content marketing ideas to fuel a sense of renewed.....

2020 may well be the year of the webinar. With social distancing and working from home becoming the norm, webinars have become the hottest B2B content marketing tool to generate qualified leads and engage them. Research shows that 73% of marketers find webinars to be the best tool to attract quality leads. But the reach.....