Blog Posts

What factors make or break a content marketing campaign? Timely delivery and relevant information. Sure, a significant number of social media followers and the right influencers can positively affect the reception of your campaign. However, nothing ranks higher than saying the right thing at the right time. Here are some effective ways to achieve this: 1......

Apart from the fact that it’s a visual medium, why should you be marketing on Pinterest? It can offer you one of the largest audiences online – 250M active users every month. Moreover, 87% of pinners have bought a product after finding out about it on the platform. But these studies could hold relevance even for a marketer. Here are some factors that demonstrate how.....

If you’ve been in the field of marketing long enough, you would be aware of the constant debate between organic and paid advertising. The tricky thing is there isn’t one right answer. It’s like apples and oranges; you need both in tailored measures. But first things first: What’s the difference between organic and paid advertising? An organic advertising strategy.....