Blog Posts

Social media marketing. This once buzz-worthy marketing trend is not simply that anymore. It is an indispensable tool in the arsenal of modern-day businesses. No doubt it’s a result-bearing platform. But here’s a crucial question you must ask yourself from time to time: how effective is what you’re doing? Here’s where a social media audit comes into play. A social.....

Do you know how many resumes a corporate job opening attracts on an average? 250. Surprised? Hold on; there’s more. The first applications are received by recruiters 200 seconds after the job posting is shared. It’s studies such as these that hammer home the need to create the right kind of resume. When creating one, the trick is to convert your.....

The long-running ‘word of mouth’ which worked wonders in dispersing brand updates, has now morphed into influencer marketing. Whether it’s for boosting the digital footprint or building awareness for a new product, brands are intertwining influencers into their marketing strategy. But is this buzzword-laden approach really worth your energy and time? Zefmo’s 2018 Influence Report indicated that 89% of marketers.....