Blog Posts
Blog Posts
Mar 2019
User Generated Content : 6 Smart ways to utilise UGC for your brand
2 min read
User-generated content is a blessing in disguise for digital marketers. User-generated content is original and authentic. And we all know that it isn’t only the users but also the search engines that value fresh, unique content. When we talk about users, around 82% of consumers consider user-generated reviews extremely valuable. When used with the right strategy, UGC content can.....
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Blog Posts
Mar 2019
Here’s what you need to know about creating linkable content
2 min read
Living in the age of massively popular viral content, you may feel pressured to create content that is sure to get shared by the masses. While effective at grabbing attention, the life of such shareable content is assuredly short. Therefore, the lifetime value of this content is questionable. The solution? Linkable content, or content that is value and.....
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Blog Posts
Mar 2019
From awareness to advocacy: How a customer interacts with your product
2 min read
Marketers have forever mulled over how they can reach the customer in the most effective manner possible. They have yearned to map out the perfect path that a customer takes to the product, hoping to understand best all the thoughts and impulses that drive a purchase. The truth of the matter is that there isn’t one.....