Blog Posts
Blog Posts
Mar 2019
Popular brands that recently changed their logo design
4 min read
‘Does a brand logo even matter?’, you ask. And ‘dear god, yes!’ we say. What lies behind a successful logo isn’t just its aesthetic attractiveness. Studies suggest that consumers tend to evaluate a brand or a product simply based on its logo. And it is not as if consumers haven’t strongly reacted to a brand.....
Read More
Blog Posts
Feb 2019
8 Books that will transform your approach to marketing
3 min read
If it’s been a while since you read a book from cover to cover, it’s time to recharge your intellect. And given the rapidly shifting field, marketers especially need self-educating. Having a get-go attitude in the physical arena helps, but how can you evolve in addition to that? Your reading habits can have a direct impact on.....
Read More
Blog Posts
Feb 2019
Unravelling the concept of adaptive content
1 min read
Everybody loves things that are personalised. Whether it’s a passport cover with your name on it or relevant product recommendations from Amazon; personalisation makes things easier. As we continue to make users’ journeys as tailored as possible, utilising adaptive content on websites is now more crucial than it ever was. What is adaptive content? Adaptive content is adjusted based on various user-specific factors......