Blog Posts

Before you sit down to measure the success of your content marketing strategy, you first need to define your goal. It can be anything from spreading brand awareness to driving conversations around the brand to actual sales. Only when the goal has been outlined can you realistically attempt to gauge the success of your content.....

Last year, booking.com parted ways with its ad agency, deciding to set up an in-house communications agency instead. Earlier this year, consumer goods giant P&G decided to slash agency and production costs by nearly $400 million, a cost-cutting exercise that’s been underway since 2014. At a time like this, it is best for content and creative agencies to.....

It takes just 0.05 seconds for a user to form an opinion about a website. And 94% of that opinion is influenced by design. Surely, content that engages consumers must be built on an assured formula of success? Well, that’s the thing. The method behind the madness is not a new-age marketing innovation. It involves some simple psychological.....