Blog Posts

In her 2011 article for Adweek, Megan O’Neill began with a very pertinent observation: ‘Viral video’ is one of those buzzwords that gets thrown around a lot but nobody is really sure what it means. It has been seven years since then, but somehow it seems like brands in India are still grappling with the concept of viral.....

Did you know that, worldwide, Facebook averages 8 billion video views a day? It just goes to show that video content is one of the most potent marketing tools for a brand, as it is accessed by audiences across the spectrum – economic, social, and geographical. But while technology makes this possible, do not forget the scale.....

As brands begin to get identified by their brand voice, they see a simultaneous increase in customer loyalty and following. Research shows that brands that ensure consistent communication see their revenue expand by 23% on an average. As a content writer, your job is to align your writing with a brand’s preferred voice – and a style.....