Blog Posts

Did you know that over 500 million hours of video are watched on YouTube each day? A sizeable chunk of that comprises branded video content, views of which have increased by 99% since June 2017. Understandably, video creation has become more ingrained in every brand’s marketing strategy. And if marketers are building a world that not only includes a.....

“Content marketing is all the marketing left”, believes entrepreneur, author, and businessman Seth Godin. As a content marketer, you have probably tried to do everything right and followed the rulebook to the letter. You regularly read up on best practices, watch talks by people who have done this for several years, and listen to podcasts. It is.....

Content marketing stands out from other subsets of marketing because of its focus on — you guessed it — content. That’s the touchpoint between a brand and its audience. With this piece, we want to address the factors that influence the heavy mix of text and design in every content marketing effort, and even the.....