Blog Posts

The internet is a busy and cluttered place. Your content is constantly competing with millions of blog posts and articles being published each minute. If you thought that was intimidating, consider this: your content is being read by 55% of readers for only 15 seconds or less. Since getting your consumers’ attention is becoming more challenging, you need.....

Content marketing is one of those industries where you’re often required to work with professionals from fields different from yours. And one of the more jargon-filled of these complementary fields is design. Moreover, under the umbrella of ‘visuals’, design also happens to be rapidly catching on with consumers online. For instance, articles supported by images.....

By 2023, a whopping 75% of mobile traffic will consist of video. Apart from all of us needing bigger data plans in five years, this also means that more and more consumers will actively seek video content. A study by Dr James McQuivey shows that just a minute of video is comparable to 1.8 million words or about 3600.....