It happens to everyone at some point. You’ve been churning out idea after idea. But suddenly you get stuck. There can be many reasons for this. Maybe you’re unable to come up with anything different than what you’ve done before. Or perhaps, in an attempt to start creating something completely different, you’ve confused yourself about what you want to say in your content.

The point is, you don’t know how to go on. Now you can either call it ‘writer’s block’ and sit twiddling your thumbs, or you can step outside your muddled brain and look around for inspiration.

Here are some ways to go about it.

Plug into trending conversations

What brands like is to stay active and relevant. But often they don’t have enough time to put together the right mix of content. That’s where you come in. Creating fresh content often means commenting on live trends.

For instance, World Chocolate Day which was trending on the 4th of July could give you an opportunity to discuss the health benefits of chocolate for a company that deals with food and beverages. Or you could write a review for a chocolate-based product and give it an appropriate nudge so it reaches the right audience.

This approach to creating blog posts is fundamentally about learning to see the interconnectedness of things and using it to start fresh conversations.

Cover events

The best way to stay relevant and pop up on the targeted consumer’s screen is to make the most out of upcoming events. And events such as film releases ensure you never run out of talking points.

The Marvel cinematic franchise, for instance, schedules a minimum of two film releases a year. These are preceded by the release of multiple teasers and trailers, and each release leaves a clutch of fans speculating on the next. Creating content around such closely spaced developments ensures that you don’t run out of ideas till the effect of the event subsides.

Additionally, such content not only helps create diverse conversations but also eventually marks you as a recognised source of critical content for the community.

Brainstorm

You’re not the only one to have ever got stuck for an idea. All content creators hit that roadblock. Therefore, it’s helpful to create a peer group of creators who are open to helping each other out with a quick brainstorming session. A fresh perspective can unlock a different method of engagement with the idea you’re looking to create.

Use case studies

Success stories make for fresh as well as attractive content. They reaffirm people’s beliefs and make them want to devote time and resources when a similar opportunity arises for them. That is why case studies make dependable content.

Repurpose old content for creating new ones*

You may feel it’s best to create content from scratch. But it’s also advantageous to share old content in a different format. A conversation previously started by you may not have received the attention it deserves. This works for branded content as well.
Which is why putting it out again can give the idea another opportunity to gain greater traction. For instance, you could try turning a text-only post into an infographic or a video before disseminating it again.

To sum up, when the need to create content arises, keep the following points in mind:

• Comment on live trends
• Cover popular events
• Brainstorm with a peer group
• Share success stories through case studies
• Repurpose content