Scatter Editorial Desk
Jun 2020
Minutes of the Meeting For Content Marketing
2 min read
Updated 26th June 2020 It was one hell of a meeting. The agenda included presenting the monthly content marketing calendar, approving text content, video scripts, and infographics, discussing a new product launch, analyzing the content published, and discussing a tactical content opportunity. This is by no means an exhaustive list of what potentially gets discussed.....
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Jun 2020
ABC’s of a good content marketing strategy
2 min read
Your content marketing strategy provides your business teams a structure to achieve business goals. Not only is it essential that you have a content marketing strategy, but you should also document the content generation process. A documented content marketing strategy will keep you from that floundering feeling while at marketing. It will also lessen the.....
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Dec 2019
How brands capitalized on festivals in 2019 using branded content
2 min read
Let’s face it, competition today can be intense. To succeed, you need to continuously push the envelope of your creativity to really come out and outshine your competitors with extraordinary executions, not just ideas. Brands are trying every possible way to connect with users. Be it through moment or influencer marketing, or placing regular ads.....