Scatter Editorial Desk

A successful content marketing program requires a dedicated team of experts. Here’s who you need: Managing Editor :  One of the most critical positions in the content marketing team. An experienced storyteller who can strategise, write, and oversee content projects to ensure brand and tone consistency, publishing cadence and therefore drive business goals through content......

Content marketing strategies have evolved from merely putting out creative content to actual storytelling with an impact. And what makes this narrative more effective is the clever way of using data – surveys, research and statistics – to create insightful and valuable content. Here are a few examples on the best way to use data.....

A content marketing calendar in its simplest form is a roster of content to be created over a period of time, in multiple formats and distributed to the target audience through multiple platforms. A content calendar benefits your brand in the following ways:  Ensures you don’t miss out on any relevant opportunity to create compelling content  Maps delivery channels to ensure the content is consumed by the target audience on different.....